I want you to take on a client. I then need you to have a meeting with your client and create a very detailed brief. This brief should contain all the information that will be needed to achieve the client’s requirements.
Client brief
Luxdesign
The client is Luxdesign, a two-person company based in Drammen. They provide emergency lights and leading lights to other companies. The products are designed and produced by Luxdesign.
▪ What is the client’s service/product?
Luxdesign design and produce emergency lights and leading lights. They sell them to other companies which install them at public places and buildings.
▪ What are their requirements?
Their current website is out of date, both design and content. They want to keep the sites functions as they are, but it has to be made easier to get the information and easier to update. As the site’s main purpose is to provide information to current costumers it’s crucial to update the content and come up with a more use friendly website. Their target group is handymen from 30-60 years old and entrepreneurs in the same age group. Internet and website browsing isn’t necessary their greatest skill.
▪ What is the website’s goal?
The client wants to attract new customers but the main goal is to provide information. They use the website to show what kind of products they offer in addition to pdf’s with installment instructions and pdf’s with all the technical aspects of the different products.
▪ How are you going to achieve this goal?
I will use the current design as a basic foundation, but I will simplify the design drastically. I will change the navigation by creating logical submenus and remove a lot of unnecessary menu items. I will remove old products and update with new content.
The design will be simple and effective. The goal is for the visitor to use less then 3 seconds to navigate their way to the information they came for. To achieve that I will stick to the traditional website construction and remove unnecessary design.
▪ Build the website architecture
▪ What is the design style that will be required?
There isn’t a specific style. They wish to keep their current «look». It’s a bit 90’s-ish now so they want their business style to be more up to date. It will still be as clean and simple, and they want to keep the blue color palette.
▪ What are your suggestions for marketing the site?
As they doesn’t want their website to «sell» products and attract new business, I suggest that the website is at the least search engine friendly. If they have the budget for it I would suggest to pay in order to get on top of the search engine lists. They would benefit greatly if the website came up as a top search when someone search for emergency lights and similar.
These two are men at 50 and 60 years old. They are not interested in handling social media and blogs. What they need is a tailored fit package with Google’s business solutions and maybe a pre designed ad with a paid placement on Facebook or Instagram. They need a solution handled by a marketer which they just can pay for without having to anything else. As I understand they have enough customers as it is and really just want a website they can use as an information tool.
Linn Gunhild 